BOSS ALIVE Emma Roberts Singing Commercial Song BOSS has launched the campaign film for its new fragrance for women BOSS ALIVE.
The spot, directed by Rebecca Zlotowski, stars Emma Roberts, Bruna Marquezine, Laura Harrier, and Chloe Bennet singing the hit single “What’s Up” by 4 Non Blondes while they hang out together in LA. Developed by perfumer Annick Ménardo, BOSS ALIVE captures, according to the brand, “the joy of being immersed in the present moment”.
The new scent features top notes of apple and blackberry alongside a heart of Madagascan vanilla and jasmin sambac, with a base including cedarwood and sandalwood for warmth and strength. The niece of Oscar winner Julia Roberts, along with fellow actresses Laura Harrier, Chloe Bennet, and Bruna Marquezine, are the four new faces of Boss’ new fragrance. For the print campaign, she posed in a sheer black shirt with huge panelled pockets, with nothing underneath it.