Peloton inspires people to chase something more this year in its latest commercial.
“Not all goals can be measured in miles or minutes. This year, chase something more.” This is the message conveyed by the brand, which shows how the Peloton instructors motivate class attendants to push their limits. A father trying to achieve a goal he had set is watched by his little daughter, who, one morning, motivates him, as well, while they get ready to head to school and work, respectively.
The soundtrack music is “Don’t Bring Me Down” by Electric Light Orchestra.
At the brand’s website, you can purchase what you need to start training, whether it’s just the Peloton Bike, warranty and membership, which gets you unlimited access to Peloton classes, or accessories to equip you and your family. There are four different packages, that include the Peloton Bike and several other benefits and/or items, based on the acquired package. Thus, there is the Basics Package ($2,245), which includes the Peloton Bike, 1 year Limited Warranty and delivery and setup, the Essentials Package ($2,404), which also includes, besides the content of the Basics Package, one pair of shoes, weights and headphones, the Works Package ($2,494), which also includes, besides the content of the Essentials Package, a bike mat and heart rate monitor, and the Family Package ($2,694), which includes, besides the Works Package, two water bottles, one extra pair of shoes, one extra pair of headphones, and one extra heart rate monitor.
All Bike packages require a monthly Peloton Membership. Users can access unlimited class content for $39/month, with the possibility to pause or cancel anytime. Membership fees are billed on Bike activation.
The in-studio classes start at $20 for new members. For those who are not a Tread or Bike owner, the classes are available on Peloton Digital for $19.49 per month.