Spotify advertises its Pet Playlists in a series of new commercials.
One of them features an old man dancing with his dog in the living room while in the background the song “You And Me” by Durand Jones & The Indications is playing. “Introducing Pet Playlists. Music for best friends.” an onscreen line reads at the end of the commercial.
Spotify’s Pet Playlists will make a playlist for your pet based on your interests and their personality traits. You must pick your pet from a selection including five options – dog, cat, hamster, iguana, and bird – and then define several personality traits (such as energetic or relaxed, friendly or shy, curious or apathetic). You can also add your pet’s name and a photo, and the streaming service will generate a playlist icon with your animal’s name on it.
Along with the playlists tailored for pets, Spotify has also launched a podcast for dogs to listen to.