British holiday company Haven and creative agency iris have launched a new ad campaign, that aims to capture the fun and freedom that a Haven holiday can bring.
The main spot, titled “The Beach Boy” and directed by Academy Films director Vince Squibb, features a bare-chested boy speeding along the shoreline in a horse-drawn chariot, leaving everyone in awe. As the film ends, it turns out he was actually daydreaming while running along the beach with his dog. Serving as soundtrack is “Swords of a Thousand Men” by Tenpole Tudor.
“Holidays are about simple pleasures, stepping away from the day-to-day and letting your imagination run free. From the rugged shores of Scotland to the warm sands of Devon and Cornwall, nothing beats time spent on the coast,” the holiday company says, urging viewers to find a holiday to inspire them.
The campaign, which marks the first time Haven’s sponsorship with Team GB coming to life, includes other two spots, both starring the same boy. In one of them, created for holidaymakers, he bumps into Team GB’s Tom Daley and Denise Lewis, and the other one, created for holiday homeowners, shines a light on the benefits of owning a Haven Holiday home.