Goodlife Fitness, the largest health club company in Canada, says that every Canadian can get Canadian strong.
The brand’s latest spot features a diverse cast (both men and women of different races and body types) doing all kinds of workouts, in an attempt to highlight that we can all become stronger. Serving as soundtrack is the 2019 single “Champion” by Book & Haviah Mighty.
“At GoodLife Fitness, our purpose is to give every Canadian the opportunity to live a fit and healthy good life,” the company declared in a press statement last year. GoodLife Fitness has over 255+ locations across Canada and many gyms open 24 hours a day. Following the 2015 partnership with 24 Hour Fitness in the US, GoodLife Fitness members are able use over 400 locations with their Canada-Wide membership across the U.S. and vice versa.
The title sponsor of two marathons (one taking place in Victoria, British Columbia and the other in Toronto, Ontario), GoodLife Fitness also has a foundation called GoodLife Kids Foundation, which aims to help all kids have the opportunity to benefit from an active life.