GUESS has launched its holiday campaign, capturing all the glitz and glam of the season.
The spot, which had Paul Marcian as creative director and Tatiana Gerusova as photographer, was filmed in the heart of Hollywood, California, and features models Erin Cummins, Kellie Stewart and Francesco Monte as if they were getting ready to shoot. Created like a behind-the-scenes video, the commercial showcases pieces from the festive collection, including mini skirts, tops, coats and high heels.
Serving as soundtrack is “Billy Miles” by Neon Beach.
For the brand’s holiday 2019 campaign, Gerusova has also photographed models Alessandro Dellisola, Mattia Narducci, and Simone Susinna.