Gap advertises its Black Friday deals in a series of new commercials, that carry the tagline “Gift the Thought”.
One of the 15-second ads features a father surprised by his wife and kids with a gift that suits his passion: sleeping. He receives new pajamas from Gap, along with the message “Because sleeping is your favorite sport”.
Toward the end of the spot an onscreen line informs that you can now shop for pajamas for the whole family at Gap with prices starting at $15 for adult pajamas.
The soundtrack music is the 2019 single “Better Than This” by Jung Youth.
The other commercials in the “Gift the Thought” holidays campaign showcase the brand’s new Upcycled Puffer, which uses 40 discarded plastic bottles per jacket (this is one of the small ways Gap are making their clothing more sustainable), the cozy sweaters (from $20 this Black Friday only), the brand’s “My First Denim” collection, made with the softest, stretchiest blues for the little ones, and even the sweaters for dogs.