Visa continues to tout its contactless payment technology in a new commercial. This time, the protagonists are Zach and Julie Ertz. The pro sports supercouple front the company’s new “Tap to Pay” campaign and star in a spot that says they tap to pay with Visa.
The spot features Zach (Super Bowl–winning and Pro Bowl tight end for the NFL’s Philadelphia Eagles) and Julie ( leaving their wedding in a race and then training. Julie proves she is not a quiter and even that shw always wants to win. At a grocery store, when Zach is grabbing som dollar bills to pay for their bottles pf water, she immediately rushes in to pay with her contactless Visa card.
Serving as soundtrack is the 1965 popular song “Sunshine, Lollipops And Rainbows” by Lesley Gore.
Visa urges people to learn more about Chase Visa contactless cards and convert their existing Chase Visa to a Chase Visa contactless card. The company declares that paying with a single tap is fast because you pay in seconds, way faster than cash, easy and secure.
A previous commercial, featuring a barber on the move, showcased Visa’s mobile payment technology. Visa is known for having multiple celebrities starring in its advertising campaigns. The legendary quarterback Drew Brees was also featured paying for his products at CVS with VISA contactless in one of the spots. But he is only one of the NFL stars that appeared in Visa spots. New York Giants quarterback Eli Manning, Jets defensive end Leonard Williams, New England Patriots tight end Rob Gronkowski, Atlanta Falcons wide receiver Julio Jones, as well as a variety of other athletes, have also advertised VISA’s products, services, and initiatives, including the “We’re All on the Same Team”, which encouraged people to join VISA in providing aid to hurricane victims in the Gulf Coast by donating to the American Red Cross.
According to Visa, “more people and more merchants will feel more comfortable to use mobile, whether it’s those NFC chips in your phones that let you hold your phone up to a scanner at a store or via transaction apps” and that, by 2020, mobile payments could become the preferred method of both consumers and merchants.
