Jet2holidays aims to reinvent youth holiday experience with its new VIBE by Jet2holidays, a brand that offers all the award-winning benefits of a Jet2holidays package, but designed to help independent travel agents and customers choose a holiday that is tailored exactly to what they need.
The advert, which is part of an integrated campaign running across TV, Video On Demand, radio, email, digital, and social media, features a diverse cast of youngsters traveling and having fun on holidays, while in the background the song “Sundream” by RUFUS is playing.
“What’s your vibe?” the voiceover asks at the end of the 30-second spot, adding that, whatever you’re looking for, you can book now with just a 60 pounds deposit per person.
The service targets “millenials mindset” holidaymakers who want to experience much more than a typical “18-30s” holiday overseas by providing four different groups (or “Vibes”) of hotels across almost 50 resorts, which cover a wide range of accommodation, from iconic hotels and concept hotels with upmarket beach clubs, through to budget hotels in the heart of the clubbing capitals. The four “vibes” are Iconic VIBE, which features a collection of standout, world-renowned hotels such as Ushuaïa Ibiza Beach Hotel, Ibiza Rocks, Hard Rock Ibiza, BH Mallorca and Noa Glamping Resort, Party VIBE, which features great value hotels in the heart of the best party resorts, perfect for those looking for less of the frills but more of the thrills, Pure Vibe, which offers holidaymakers the chance to enjoy pool parties, live performances and daytime DJs at their hotel, and Chilled VIBE, featuring hotels that offer sophistication and exclusive extras, which are perfect for Insta and poolside lounging.
VIBE offers an easy and smart booking option for customers and independent travel agents, as well as all the award-winning package benefits of Jet2holidays including VIP customer service with award-winning Jet2.com flights, transfers to and from the airport and 2-5 star hotels included, 22kg baggage allowance.
The launch of Vibe by Jet2holidays, announced on November 26th by Zoe Towers, Head of Product at Jet2holidays, at the company’s annual VIP conference for independent travel agents, which is taking place this week at the AR Diamante Beach & Spa in Calpe, Costa Blanca, is supported by an integrated campaign running across TV, Video On Demand, radio, email, digital, and social media. VIBE has dedicated social media channels on Instagram, Snapchat, Facebook and Twitter (@Jet2Vibe for each channel).