Samsung urges people to journey into a new era of computing in its latest commercial, which aims to highlight that the Galaxy Book gives you the freedom to dream and passion to create.
The spot centers around the seamless connectivity between Galaxy devices, with focus on the Galaxy Book, the brand’s mobile computing device built for those on the go. A woman uses the S pen to send magic into a Galaxy smartphone and then into the Galaxy Book, where a sketch comes to life and follows the artist who had made it.
Expand your Galaxy with Galaxy Book,” an onscreen line reads at the end of the commercial.
Introduced earlier this year, in August, the Galaxy Book was described as “a game-changing mobile computing device built for high-performing users who don’t want to be weighed down by excessive size and features of traditional laptops”.
Developed in collaboration with leading technology companies, it features a 13.3-inch display comes with a 10-point multi-touch, allowing you to scroll, zoom and control the device, with a touch of a finger, Gigabit LTE connectivity, instant-on capabilities and a premium design, powered by Windows 10 and the cutting-edge Qualcomm Snapdragon 8cx compute platform. It also includes Samsung’s studio quality Sound by AKG stereo speakers, while Dolby Atmos elevates and refines the immersive audio experience with tailored sound modes for movies, music, games and more.
Featuring a premium anodized aluminum frame on the top and base, the Galaxy Book is protected against hazards that can typically damage a laptop and strengthened by the anodization process on the outer layer.
The device is available in two shades- Earthy Gold and Mercury Gray – in select markets.