Pandora advertises its 2019 Holiday collection in a heartwarming commercial, that aims to inspire people to give their family and friends meaningful gifting they’ll love.
“The holidays are all about spending time with those you love and showing them how much you care through meaningful gifts,” this is the idea behind the 30-second ad, released with the tagline “Show her that you know her,” which features an old man as he buys a piece of jewelry from a Pandora store, then packs a suitcase and heads to the airport. In the meantime, he receives a text message from his daughter, who wishes him to enjoy Christmas and tells him she’d be back soon. In order to catch the flight, he even runs across the airport and, finally, he gets on the plane, where it turns out his daughter is part of the cabin crew. Asked what he is doing, the man, offering the Pandora bag he had for her, simply says “Merry Christmas, sweetheart!” and hugs her.
“Show her that you know her,” an onscreen line reads at the end of the commercial, which also unveils the gift received by the young woman, namely a charm that includes the message “Spread your wings and fly”.
The soundtrack music is “My Christmas Star” by Edinburgh-based producers Sean Liddle and Harry Parker, known by their stage name Ariose, featuring Definition.
The brand says the Pandora Holiday collection, which includes sterling silver charms, pendants, bracelets, rings and earrings, “has it all covered,” regardless of what you want to say with the piece of jewelry you purchase. So, whether you’re looking for a fun ring for your sister, an elegant giftset for your mum, or to make a statement with an engraved charm, the Pandora Holiday collection is the answer.