Estée Lauder has launched its Christmas commercial, inviting people to find gifts for everyone in their life, including themselves.
The 30-second ad features Estée models Grace Elizabeth, Carolyn Murphy, Fei Fei Sun, and Anok Yai clad in red dresses, dancing in a casino to the rhythms of Nancy Sinatra’s “Who Will Buy”.
At the end, the tagline “Gifts to win her heart” along with the hashtag #EsteeWhishlist flash across the screen.
The brand urges consumers to join the Estée E-List Loyalty Program and receive 15% off one online order. The Holiday Edit collection, which includes “Gifts to Win Her Heart,” features products from the brand’s skincare, makeup and fragrance range. There also are limited-edition gift sets that are designed to suit a variety of needs.
Thus, there is a limited-edition collection that includes the brand’s best-sellers in skincare and makeup, namely the Revitalizing Supreme+ Global Anti-Aging Cell Power Creme, the Advanced Night Repair Synchronized Recovery Complex II, the Bronze Goddess Powder Bronzer in Medium, the Pure Color Envy Sculpting Lipstick in Envious, and the Sumptuous Extreme Lash Multiplying Volume Mascara in Extreme Black, and more.