Citi touts its Rewards+ Card, a valuable no-annual-fee card that rewards users for everyday purchases, in its Christmas 2019 commercial.
The spot, titled “First Snow,” features a young woman who comes up with an original idea to give her husband some news before Christmas. After shopping for a scarf and some carrots, for which she pays with her Citi Rewards+ Card and earns points, she builds a family of three of snowmen to announce thus her life partner that they are going to become parents.
“Welcome more rewards into your life” an onscreen line reads at the end of the commercial, which features the song “First Day of My Life” by Jillian Edwards.
Citi Reward+ Card gives cardholders the chance to earn 2 Citi ThankYou points per dollar spent on grocery store and gas station purchases and 1 point per dollar spent on all other purchases. Points are worth $0.01 each when redeemed toward gift cards. When redeemed for a blanket cash-back credit, they are netting just $0.005 per point.
Citi also offers the option to pay for purchases in select categories at a slightly higher rate of $0.0075 per point.