Target Australia has launched its Christmas campaign, urging people to give love.
The spot features a family on Christmas day as they are all get together to unwrap presents, adorn the Christmas tree and spend quality time together, laughing, dancing and showing affection to each other.
The song used in the ad is Donna Summer’s 1977 hit single “I Feel Love,” from her fifth studio album, I Remember Yesterday”.
Target says they’ve got “trees, decorations, and all the trimmings to make your Christmas magical.” Customers can shop for Christmas decorations and gifts at Target Australia with Free Click + Collect on all orders and get free delivery on orders over $80.
Last year, the retailer delivered the same message through its Christmas ad. Created by AJF Partnership, the spot showed how a bunch of people from a city made an effort to return to a young boy the gift he had bought for his mother and had forgotten on a bench at the station. Burt Bacharach’s song “What The World Needs Now”, performed by Dionne Warwick, served as soundtrack.
