Spotify encourages people to put the outside world on hold and let the song play out.
The spot features a diverse cast of drivers sitting in their cars, enjoying music, and waiting for the song – the piano version of Sia’s “Elastic Heart” – to finish. Ignoring those around them, the protagonists – including a pizza delivery guy, a female soccer player, a mother visiting her parents, and more – mime along to the song, making passers-by, those stuck in traffic with them and those who are waiting for them giving them odd looks.
The drivers, who are all featured in an anthem spot directed by Matthew Swanson, also get their own 15-second spots.
The campaign also includes out-of-home elements touting popular Spotify playlists like “Your Daily Drive” and “Songs to Sing in the Car”.
June Sauvaget, Spotify’s global head of consumer and product marketing, said in a press statement: “We’re putting Spotify front and centre of the driving experience with product enhancements and content, such as ‘Your Daily Drive’ as the perfect companion to the car commute.”
