Amazon and Bose urge people to go out into the world heads up and hands free with new Bose Noise Cancelling Headphones 700 with Alexa voice control.
The new headphones are advertised in a 30-second ad titled “Haircut,” which follows a young man as he’s walking through the city streets and has Alexa informing him on different things. First, after getting out from the subway, he asks her what is on his schedule that day and is thus reminded that he has a haircut appointment. He then asks Alexa to play some music and, spotting a dog with long shiny fur, asks her how he can get shiny hair. “For shiny hair, consider incorporating finishing oil to your styling routine,” the virtual assistant answers.
“It’s beautiful up here,” an onscreen line reads at the end of the commercial, which is scored by Genesis Owusu’s “WUTD”.
According to the brand, the Bose Noise Cancelling Headphones 700 (priced at $399.95) deliver “everything you expect – and things you never imagined possible.” Users can tap into Alexa with a single button press or by simply saying “Alexa.” The device boasts an unrivaled microphone system that hears commands with unmatched accuracy and 11 levels of noise cancellation that range from “eliminating noise to bringing in ambient sound so convincingly it’s like you’re not wearing headphones at all”.
These headphones are also optimized for the Google Assistant. You can also ask to hear the news, check the weather, control smart home devices, and more.