After having presented its various instructors and showed why it was named “The Best Cardio Machine On The Planet” by Men’s Health, Peloton highlights, in its latest commercial, that, “at $58 per month, Peloton is for anyone who wants it”.
“A hard 20 after a hard day isn’t for everyone. Waking up before the sun isn’t for everyone. This isn’t for everyone. But at $58 per month, Peloton is for anyone… who wants it,” the voiceover says on the 30-second ad, which features a woman on a spinning class after a hard long day at work, another woman waking up before the dawn to attend a Peloton class before going to work, and a man who pushes his limits during a Peloton spinning class.
The soundtrack music is “Champion” by Bishop Briggs.
At the brand’s website, you can purchase what you need to start training, whether it’s just the Peloton Bike, warranty and Membership, which gets you unlimited access to Peloton classes, or accessories to equip you and your family. There are four different packages, that include the Peloton Bike and several other benefits and/or items, based on the acquired package. Thus, there is the Basics Package ($2,245), which includes the Peloton Bike, 1 year Limited Warranty and delivery and setup, the Essentials Package ($2,404), which also includes, besides the content of the Basics Package, one pair of shoes, weights and headphones, the Works Package ($2,494), which also includes, besides the content of the Essentials Package, a bike mat and heart rate monitor, and the Family Package ($2,694), which includes, besides the Works Package, two water bottles, one extra pair of shoes, one extra pair of headphones, and one extra heart rate monitor.
All Bike packages require a monthly Peloton Membership. Users can access unlimited class content for $39/month, with the possibility to pause or cancel anytime. Membership fees are billed on Bike activation.
The in-studio classes start at $20 for new members. For those who are not a Tread or Bike owner, the classes are available on Peloton Digital for $19.49 per month.
The ad informs that the price of $58 ($57.56/month, more precisely) is based on the purchase price of $2.245,00 at 0% APR for 39 months for those who qualify. This price excludes accessories, tax and Content Subscription ($39/month plus tax). Down payment may be required, as well.