“Who do you want to be today?” Macy’s is asking women in its 2019 Fall Fashion commercial.
The 30-second spot features a diverse cast of women of different shapes and sizes as they go about their day in a variety of outfits. Serving as soundtrack is the empowerment anthem “Like A Girl” by Minneapolis-bred rapper, singer, and flutist Lizzo, from her 2019 album, “Cuz I Love You”. Among the pieces showcased throughout the video are casual styles, party pieces and all points in between. Fierce prints, different shades of green, from emerald and jade to moss and sage, denim jackets, faux fur jackets, sweaters, T-shirts, a variety of accessories are proudly worn by the ladies starring in the commercial.
The retailer says it gives women the visual language to express their multi-dimensional selves on a daily, if not hourly, basis. “Their images are more than how they look – their images are who they are, who they want to become, and what they hope to achieve. By enabling women to bring themselves to life through their fashion and control how the world sees them, Macy’s helps women to achieve their ambitions,” Macy’s also declares on its website.