Lancôme advertises its new L’Absolu Rouge Ruby Cream lipsticks in a series of ads featuring Zendaya, Penelope Cruz, and Suzy Bae.
The Spanish actress showcases the L’Absolu Rouge Ruby Cream while on screen the words “Rare,” “Unique,” and “Bold” appear.
Serving as soundtrack is the 2011 single “Your Loft My Acid” by British electronica band Death in Vegas, featuring guest vocals by Katie Stelmanis, from their fifth album, “Trans-Love Energies”.
The new lipsticks, with rich creamy formula and luminous finish, are now 25% more pigmented, last up to six hours, and moisturize. They are available in 15 shades including Bad Blood Ruby, Sunshine Ruby, Queen Ruby, and RubieZ, Zendaya’s signature shade. The price is set at $32.
Penelope Cruz, who is a brand ambassador for Lancome since 2010, has also promoted the L’Absolu Rouge Drama Matte lipstick, wearing it in various shades. Other Lancome ambassadors include Julia Roberts, Kate Winslet, Isabella Rossellini, Lilly Collins, Lupita Nyong’o and Zendaya, who was revealed as the brand’s newest and youngest Global Ambassador earlier this year, in February.