Estée Lauder has launched the campaign film for its newest fragrance, Beautiful Belle Love.
Created for “the rulebreakers,” “the risk-takers,” and “the love-makers,” the flanker to 2018’s Beautiful Belle is an “oriental gourmand fragrance” takes users on a journey to all four corners of the globe thanks to its notes – French Sage & Turkish Rose from the north, Luminous Amber & Middle Eastern Almond from the east, Patchouli & Madagascar Vanilla from the south, and Illumina Musk & Orange Blossom Honey from the west.
The campaign film follows Estée Model Grace Elizabeth clad in a white bridal dress as she leaves the set after a photoshoot. Getting at the wheel of a vintage convertible, she hits the road and, on her way, she catches a bouquet thrown by a bride to her maids, picks up her boyfriend, and then they’re driving out of the city, up on a coastal hillside, where she throws the bouquet.
The commercial, set to the rhythms of “Ooh La La” by English group Goldfrapp, ends with the tagline “Love Breaks All Rules” flashing across the screen, alongside the fragrance name.