Clorox has launched a new ad campaign, titled “Fight Back,” aimed at encouraging people to use Clorox in order to destroy germs.
One of the commercials shows a man who, seeing his wife sick in bed, blowing her nose and putting the tissue on the bedside table, grabs a Clorox disinfecting wipe and cleans the piece of furniture to make sure the germs are not spreading. “Sniffles don’t sleep. Fight back with Clorox.” onscreen lines read at the end of the 15-second spot, which features the 2015 single “Undeniable” by Donnie Daydream feat. Richie Sosa. This track, from the Watch Dogs 2 Soundtrack, has also been used in the Adidas “Here’s To The Takers” TV commercial and in the Biofreeze “Overcome” commercial, starring Damian Lillard.
The other commercials released by Clorox for its Disinfecting Wipes feature a mom who’s rushing to disinfect the door handle, a woman who disinfects her desk at the office, and a father who disinfects a basketball his kids are playing with.
The Clorox Disinfecting Wipes remove germs, bacteria, kitchen grease and countless other nasties you find lurking in your home. According to the brand, the product kills 99.9% of germs that can live on surfaces for up to 48 hours, kills 99.9% of Viruses and Bacteria, and kills Staph, E. coli, Salmonella, Strep. They are available in three different scents – Crisp Lemon, Orange Fusion and Fresh Scent.
The range of Clorox products also includes Regular Bleach with Cloromax, 4 in One Disinfecting Spray, Bleach Foamer, Scentiva Multi-Surface Cleaner, Anywhere Hard Surface Daily Sanitizing Spray, and more.