Zales encourages couples to celebrate their love with the perfect diamond in a new commercial, entitled “Our Love Is A Diamond”.
The 30-second ad opens with a man proposing to his girlfriend and putting a Zales engagement ring on her finger, while in the background a male voiceover says “When I found you, I just knew.” As the video goes on, several other couples are shown on their wedding day – a couple saying their wows in an open air ceremony, another one kissing and hugging in front of their guests, and other couples hugging and running.
“We have our own style and our love is one-of-a-kind. Strong. Brilliant. Unbreakable. You found the one. Now find the ring. Visit Zales. The Diamond Store.” other male and female voiceovers say throughout the commercial, which is scored by an original song, entitled “Our Love Is A Diamond”.
The retailer offers a wide range of rings and engagement rings and more, including necklaces, bracelets, watches, and earrings. Zales customers also have the possibility to create their own ring. Now, they also have the chance to take an extra 20% off (the discount is applied in cart) as part of the retailer’s clearance sale. Moreover, there is a Flash Sale ending August 14, that allows customers to get from $75 off up to $700 off, based on the value of their purchase.