Telstra, Australia’s leading provider of mobile phones, mobile devices, home phones and broadband internet, highlights, in its latest commercial, that you can leave when you want and simply pay out your device since the company offers no lock-in contracts on any new plan.
The 30-second ad opens with a young woman crying on her best friend’s shoulder after breaking up with her lover. The latter decides to go on a trip together and chooses Japan as their first destination. There, while having fun in a bar, the protagonist meets someone, judging by the very last images of her and a local bartender who smiles at her.
“Clients change so we’ve changed ours. With no lock-in contracts on any new plan, you can leave when you want. Simply pay on your device,” the voiceover says toward the end of the video.
The song playing in the background when the woman is crying is “Fight For Me” by Danny Farrant & David John.
Telstra, labeled as “Australia’s best mobile network,” says its new month-to-month plans with no lock-in contracts give its customers the flexibility to change their plan once a month and, if they leave, they simply pay out their device. They also have the chance to personalize their plan anytime, once they’ve started it, by adding on extras like entertainment, live sport and accessories. Moreover, in Australia, customers who go over their monthly data allowance won’t be charged, but their data will be slowed.