Mercedes-Benz had its brand ambassadors describe the 2019 Mercedes-Benz EQC in one word after experiencing the EQC themselves in the stunning Norwegian countryside and released a commercial featuring all of them sum it up.
The video stars photographer Amy Shore, journalist Tamara Warren, eSports athlete Mirza Janic, artist duo Iris and Mattias Alexandrov Klum, Chef Davide Oldani, YouTuber Drahomir Piok, artistic gymnast Eleftherios Petrounias, fashion blogger Signe Hansen, fashion designer Jenny Wu, and more saying one word that best describes, according to them, the brand’s first fully electric, which “combines minimalistic design with performance and fun driving properties – all with zero local emissions”. Among the words used are “relaxing,” “brilliance,” “sensible,” “unique,” “powerful,” “fantastic,” “familiar,” “elegant,” “amazing,” “sporty,” “supercar,” “innovation,” and “superconnected”.
Journalist Tamara Warren also describes the EQC as “clean in emissions, clean in design, and clean in the contrast that it makes with the environment”. At the end of the video, explorer Mike Horn says there’s not one word he can think of, but one emotion he can think of – “it really puts a smile on your face”.
The soundtrack music comes from Canadian music composer & producer Harrison Amer and the song is titled “Swift”.