Electrolux Australia showcases, in a commercial from BGB and Flint, its new e100 range of kitchen and laundry appliances.
The 30-second ad, titled “Split Living” and scored by a catchy tune, shows how 100 years of Swedish thinking materialized in ovens that ensure “better crackle,” dishwashers that ensure “better comfort,” washing machines that ensure “better care,” and fridges that ensure “better freshness”.
“Swedish thinking. Better living.” an onscreen line reads at the end of the video, which sees two couples taking a seat around the table to enjoy a meal together.
The brand states that, at Electrolux, their philosophy is simple: “life in the kitchen should be seamless and intuitive” and this is the reason why its design team has developed the new range with “smart, sustainable features and clean lines for an effortless experience”.