Amazon advertises its Prime Wardrobe, a brand-new benefit for Prime members, that lets them try before they buy and pay only for what they keep, in a new commercial.
The spot features a woman at the subway scrolling down the Amazon Prime app and noticing a Nicole Miller red dress. When a version of herself appears in front of her wearing the respective dress, with white pigeons flying up in the air around her, the woman, who can’t take her eyes off her until the daydream is interrupted by a train, decides to add the item to her Prime Wardrobe.
The song used in the ad is the 1982 single “Edge of Seventeen” by American singer and songwriter Stevie Nicks, from her debut solo studio album, “Bella Donna”.
With Prime Wardrobe, members can choose between three and eight items of clothing, shoes or accessories from great brands for women, men, kids, and baby. Once the box arrives, recipients get seven days to try everything on in the privacy of their own home and then simply return the pieces they don’t like or don’t suit them and only pay for what they keep.
Returns are free and made simple as customers are also given a smartly resealable box and a pre-printed return label. The items to be returned are to be put in the box, the label should then be attached to the box and subsequently, the package should be dropped off at a nearby UPS location.
Prime Wardrobe is now available to all Prime members.