Starbucks advertises its small-batch Nitro Cold Brew in a new commercial.
The spot informs that the beverage – Whoa Nitro – is “sweet without sweetener” and “creamy without cream” and features a diverse cast, while in the background the 2014 single “The Heat” by London-based modern musical collective Jungle, from their self-titled debut studio album.
The beverage is created when the coffee chain’s signature Cold Brew (slow-steeped for 20 hours) is infused with nitrogen as it pours from the tap. “Nitrogen infusion creates micro bubbles, giving the coffee a cascading, frothy texture. The result is a velvety-smooth coffee with a subtly sweet flavor and a rich, creamy head of foam,” explains Starbucks.
The Nitro Cold Brew is now available on tap at participating stores.
The Seattle-based company is also bringing back, in its summer menu, three popular versions of the Unicorn Frapuccino, without introducing any new Frappuccino options. Other menu additions for the summer include a Crispy Grilled Cheese Sandwich, Baja Black Bean Veggie Wrap and Frosted Doughnut Cake Pop.