Quicken Loans urges people to get a mortgage in its latest ad, aimed at highlighting that, for over 30 years, Rocket Mortgage by Quicken Loans has helped to make financing the home of your dreams simple for millions of Americans.
The 30-second spot, entitled “More Than A Pool,” opens with a man lounging on an inflatable in the clear water of the ocean, near an exotic island, while in the background Bob Dylan’s 1970 song “The Man in Me” (from his 11th studio album, “New Morning”), is playing. As the voiceover starts saying “Home – it’s so much more than a house,” it turns out the man is actually lounging in his pool, at home, surrounded by his kids, who are making a terrible noise. “It’s your own personal oasis,” the voiceover also says towards the end of the spot, which sees the man surrounded by three sharks in the ocean. However, the reality is that his son is swimming in the pool underwater, wearing a dorsal fin.
“For over 30 years, Rocket Mortgage has been helping millions of Americans finance the home of their dreams, so you can spend your time making your house home,” the voiceover adds.
Rocket Mortgage is the online and mobile-friendly mortgage application process developed by Quicken Loan which helps customers, with on-demand assistance from licensed mortgage advisers available with just a tap, to go through the loan process at their own pace.
The mortgage lending company has also collaborated over the years with actor Ryan Kitley, actor/comedian Keegan-Michael Key and pro golfer Rickie Fowler to promote its Rocket Mortgage app.