Volkswagen showcases its forthcoming electric fleet of automobiles in a TV spot that runs in the UK, welcoming people to a new era of electric mobility – “intelligent, innovative and sustainable. And above all: for everyone”.
“This is for all of us. All as in everyone. The many. The millions. It’s time for a power shift. It’s time to plug in. It’s time for electric cars for the people. Electric mobility from Volkswagen. Cars that speak to you. Learn from you. And connect you to the world. Cars that are as alive as you are. Cars that can reach new milestones. For everyone. In every shape and size. By harnessing power for the few one can make a change. But by harnessing power for the many, we can change the world,” the voiceover says throughout the 60-second spot, which features a variety of people of different ages, backgrounds and walks of life, such as dancers, youngsters riding bikes, doing various sports, a little girl looking at her pregnant mom’s belly, a family of three on a road trip, a couple fighting in a grocery store, and more.
Serving as soundtrack is the 2018 single “Hold On, I’m Coming” by Book featuring Canadian singer-songwriter Ndidi O (Ndidi Onukwulu by her real name).
In the past few months, the German automaker has been promoting the newest members of the ID. lineup, including the exclusive special edition ID.3 1ST, which “marks the beginning of a new era in electromobility,” the all-electric ID.
ROOMZZ SUV, a zero-emission concept car of the five-metre class, the ID. BUGGY, the modern version of the iconic Minibus, and more. The VW ID lineup also includes the Crozz (a self-driving crossover SUV), Vizzion (a 400-mile range, 75-kWh motor sedan), the Buzz and the Buzz Cargo (a pair of microbus concepts).
Volkswagen announced the arrival of 70 new electric vehicles to market around the world, including next year’s planned American launch of a compact electric SUV, inspired by the Volkswagen ID. CROZZ concept car. The German automotive company is also declaring its commitment to achieving global carbon neutrality across its fleet, production, and administration by 2050, to reducing its global carbon footprint by 30% by 2025, and to being carbon neutral globally by 2050.