Gucci showcases its new Timepieces and Fine Jewelry Collection in a new canpaign film, starring brand ambasador Chris Lee.
The video, set inside Biblioteca Casanantense in Rome, which was established and opened to the public in 1701, features the renowned singer and actress as a book lover who’s exploring various files among old, leather-bound tomes. Lee is also seen modeling different Gucci watches and jewelry from the new collection, including the Gucci Grip and G-Timeless watches.
The soundtrack music is Der Räuber Und Der Prinz.
The campaign, inspired by art director Alessandro Michele’s love of libraries and literature, was shot by photographer Colin Dodgson and art directed by Christopher Simmonds.