Gap has launched its Back to School campaign with a Rock Anthem, urging parents to make sure their kids jeans are comfy, their jackets are warm, and their shoes are tied for when they take those big strides forward.
The 60-second spot features a diverse cast of kids playing instruments like the guitar, drums, and piano, playing basketball, skateboarding, and enjoying nature. Throughout the video, a variety of pieces from the new Back to School collection are showcased, including jeans, V-neck T-shirts, sweatshirts, hoodies, and more.
The soundtrack music is the 1988 iconic hit single “Sweet Child o’ Mine” by American rock band Guns N’ Roses, from their debut album, “Appetite for Destruction”.
The brand now gives you the chance to get an additional 10% off your purchase when you donate a backpack, school supplies, or a monetary contribution to Boys & Girls Clubs of America. The offer is valid from July 7th through August 31st in stores, so you are advised to visit a store to learn more.