U by Kotex advertises its new panty liners that are thin like the Nude liners, but in black, in a new commercial.
“Little black undies, meet your little black liner,” an onscreen line reads at the beginning of the 15-second ad, which introduces the brand’s Nude in Black Liners as “made to match”.
“Now you see it, now you don’t,” another line reads before the tagline “Period or not, she can.” appears on screen.
The song playing at the end of the commercial is the 2016 single “Bold” by California-based indie pop rock duo The Highfields.
U by Kotex states that its liners are perfect for everyday freshness or back up protection to keep you covered, thanks to their absorbent core, that helps you feel dry, and their breathable backing, that allows air circulation.
The brand’s range of liners includes Freshness Liners, Cotton Liners, Sport Liners, and Backup Protection Liners.