“Are you ready for better experiences? Better technology? Better partnerships? Better communities? And a better future?” this is the question raised in the first commercial for Truist, the name of the combined company created through the merger of BB&T and SunTrust.
The spot, dubbed “Are you ready?”, opens with four persons looking at the camera and asking this question. It then continues with dozens of people as they come together and walk down the city streets in the same direction. “Just wait and see,” a young man says toward the end of the video.
The soundtrack music is the 2018 single “Make Way” by American recording artist Aloe Blacc, from his album of the same name.
The new name and brand identity for the combined company have been developed in partnership with global brand consultancy Interbrand. The combined holding company will be named Truist Financial Corporation and the combined bank will be named Truist Bank. However, for the near future, clients will continue to be served.
Truist is described by SunTrust and BB&T as “the first signal of our bold future together”. “We are creating a bank that will be built around you and what you want in a financial institution,” the two companies state.
Kelly S. King, BB&T Chairman and Chief Executive Officer who will serve as the Chairman and CEO of Truist, said in a press statement that their goal is “to create a bold, transformative organization that delivers a smarter and easier client experience through technology and human connection”. “True to the heritage of both companies, Truist will reflect what we stand for – a shared belief in building a better future for our clients and communities,” he also said.
Truist will be the sixth-largest U.S. bank holding company serving more than 10 million households in the U.S.