Subway promotes its new Ciabatta Collection, consisting of four new Italian-style sandwiches, in a new commercial.
The 15-second spot features a couple at what it seems to be a gender reveal party at their house, but it turns out it’s actually a sandwich reveal party. The paper unfolding when they count down to 1 reads “It’s a Ciabatta Sandwich!”.
Viewers are then given a glimpse at the new menu items, made with fresh mozzarella, new sauces and new fresh-baked ciabatta bread.
The new Ciabatta collection, officially launched on June 27, 2019, includes the Italian Ciabatta, featuring
Genoa salami covered with fresh mozzarella cheese and dressed with tomato, spinach, banana peppers and new balsamic sub sauce on ciabatta bread), the Caprese Ciabatta, featuring fresh-baked ciabatta bread, a double layer of new fresh mozzarella and dressed with spinach, tomatoes, onions, and new basil pesto and balsamic sub sauces), the Garlic Steak & Provolone Ciabatta, featuring Subway’s steak with melted provolone cheese, dressed with tomato, green pepper, onion and topped with new garlic aioli sauce and fresh ground sub spices on fresh-baked ciabatta bread, and the Chicken Pesto Ciabatta, featuring the chain’s chicken strips topped with melted fresh mozzarella cheese and dressed with tomato, onion, lettuce and new pesto sauce on fresh-baked ciabatta bread.
The collection, with prices that range from $6.19 to $6.79 and may vary by location, will be available at participating locations nationwide for a limited time.