MINI runs a new ad in the UK, inviting viewers to explore their city with even more options and a refreshed sense space in the new MINI Clubman.
The 30-second spot, which focuses on the interior compartments, features a man who’s opening all the six doors of the variable 5-seater and its various interior compartments in search for something. “Open more doors to access all areas” an onscreen line reads at the end of the video, which shows the stylish car from above, with its four side doors open and five seats along with a versatile luggage compartment behind the two split doors at the rear.
The soundtrack music is Los Angeles-based singer Nick Waterhouse’s 2012 single “Is That Clear,” from his “Time’s All Gone” album.
The new MINI Clubman offers a choice of three petrol engines and three diesel engines, with output ranging from 75 kW/102 hp to 141 kW/192 hp. Customers can also opt to combine the all-wheel drive system ALL4 with the most powerful petrol and diesel engines. In terms of design, the MINI Clubman boasts a distinctive front design with newly designed radiator grill, new light alloy wheels, LED headlights with Matrix function for the high beam, new LED fog lamps with driving light ring, sports suspension with vehicle lowered by 10 millimetres. The interior features a new range of leather trims and interior surfaces, a new MINI Yours equipment programme, MINI Connected with new functions and extended range of Original MINI Accessories.