Infiniti showcases the 2019 Infiniti QX50 AWD in a new commercial, titled “The Way Home” and aimed at highlighting that “Luxury should be lived in”.
The spot, from creative agency Crispin Porter & Bogusky, includes cuts of scenes of a young couple as they travel to different places and events with their Infiniti QX50. The compact crossover is the view in many important moments for them and their relationship, from their first date to their first trip to the seaside, to the day she goes home.
Serving as soundtrack is “It Will Follow The Rain” by Swedish folk artist The Tallest Man on Earth (Kristian Matsson by his real name), from his self-titled five-song EP.
The 2019 model of the QX50 comes with a revolutionary new engine – a turbocharged four-cylinder with a variable compression ratio – that’s a first for the automotive industry and offers more cargo and passenger room, along with a higher seating position. The car is also equipped with Infiniti’s ProPilot Assist semi-autonomous driver aid, Direct Adaptive Steering, and more. Prices start at $37,545.