Ibis has launched a new ad campaign to promote the Ibis budget hotels, which are for “those who love awesome rates”.
Released with the title “Open to adventure,” the 30-second spot conveys the following message: “Hello. Hello to the go-go’s, early risers, the riders, and the party lovers. Hello to the movers and shakers, to the world will find us. Hello to the young and the young in heart. The daring. The street-smart. Who can make anywhere their home while embracing the unknown. Hello to those who find an adventure in every day and when the night comes, a sweet dream of the best day”.
The video features a diverse cast of youngsters as they enjoy different cities across the world, while in the background the song “Hello” by London-based musician Kojey Radical (aka Kwadwo Adu Genfi Amponsah, who’s also a spoken word poet and visual artist) is playing.
The hotel chain’s “We Are Open” campaign debuted earlier this year, in March. The budget hotels, which are described as “affordable hotels,” offer travelers the chance to pay a low price, that includes comfy beds, cocoon-style rooms, 24/7 access, free Wi-Fi, and more. They can also start the day with a tasty unlimited buffet at an affordable price and enjoy a wide choice of TV channels and multimedia options.
Among the ibis budget hotels are the ibis budget Paris Coeur d’Orly Airport, ibis budget London Whitechapel – Brick Lane, ibis budget Bayonne, ibis budget Jakarta Cikini, ibis budget Rio de Janeiro Copacabana, and more.