Hyundai Canada encourages people to “Grab Adventure” in its latest commercial for the new Tucson. The automaker aims to highlight, in the 30-second spot, that, whether you enjoy Mountain Biking, Dirt Biking, Jet Skiing, Horseback Riding, Kayaking or Wakeboarding, the Hyundai Tucson is your sidekick to adventures.
The Tucson and some of its most important and innovative features, such as the available BlueLink Remote Start & Find My Car, standard Apple CarPlay and Android Auto smartphone connectivity, capable performance offered with available HTRAC All-Wheel Drive, available Panoramic Sunroof and the choice between two engines, take centre stage in the ad, which is shot from the perspective of a Tucson driver who goes in all kinds of places and practices different sports, from jet skiing, to mountain biking to wakeboarding and more.
“With technology like BlueLink Find My Car and Remote Start, in the new Hyundai Tucson adventure is always at your fingertips,” the voiceover says toward the end of the commercial, which sees the tagline “The New Tucson. Full of life” flashing across the screen.
The soundtrack music is the 2015 single “Happiest Man on Earth” by French-born songwriter Broken Back, from his self-titled album, released in 2016.