Heinz has teamed up with Ed Sheeran for a new ad campaign.
According to the brand, the award-winning musician, who is a Heinz Tomato Ketchup superfan, went to Heinz with a great idea for an advert based on his own experience, which became an actual advert.
“I’ve got an idea for a Heinz Ketchup commercial. I was at this super posh restaurant. Super posh. Type of place that has chandeliers, and paintings on the wall, and way too many forks. I think classical music was playing. Maybe it was jazz. No, definitely classical. The hostess walks up to me, she says ‘Mr. Sheeran, it this your first time dining with us?’ And I say ‘Yep’. The waiter comes over, he’s telling me about the specials: ‘Super fancy, fancy vegetables, fancy sauces’. I said ‘Sounds fancy!’ So, fast forwards and the food comes. The waiter goes on to tell me ‘We are proud to present this farm to table blah blah blah, posh and fancy blah blah blah, with a side of blah blah blah.’ You know, the food looked good, but I just thought there was something missing. So I reach into my bag and I take out the only thing that can complete me,” Sheeran says in voiceover, while on screen he is featured grabbing a bottle of Heinz Tomato Ketchup from his backpack and using it on the fancy dish, leaving witnesses in complete astonishment. “And at that point the whole world came to a stop. And the waiter was screaming through his eyes ‘Nooooo!’ So that’s my idea. Do you wanna do it?” he’s heard saying at the end of the advert, which was based on a real DM from Sheeran to Heinz.
Earlier this month, to celebrate National Ketchup Day (June 6), Sheeran partnered with Heinz Ketchup to bring his very own brand of Edchup, a limited-edition, Ed-inspired bottle of regular Heinz Ketchup. The item went on sale on a special website for $5 plus shipping, with the chance for customers to order maximum five 32-ounce bottles.