Chase invites people to see how one family begins to save for goals big and small through the Chase Mobile app and encourages everyone to start saving because, when saving is automatic, it doesn’t matter how much you start putting away, just as long as you start.
“Big dreams start with small steps. But dedication can get you there. So just start small. Start saving,” says the narrator on the 30-second ad, which features a young girl who, after winning a dance audition, is helped by her parents – who start saving money with Chase AutoSave, to pursue her passion. She thus begins to take dance lessons and participate at many other auditions and contests.
The voiceover also informs that you can easily set, track and control your goals right from the Chase Mobile app.
The song used in the ad is the 2015 single “Do It” by Hipjoint feat. Sherry St. Germain.
The bank also provides, on its website, in the “Save Often” section, a series of tips on how to slim down your tax bill, how to remove the invisible drains from your wallet once and for all, how to supercharge your savings, how to get your financial groove back if you’re over 50, how to put your tac refund to work, and more.