In a bid to get families snacking more healthily, Boka Food has launched its first TV campaign, introducing 4 Green Lights, a range of cereal bars that are very low in sugar, fats, and salt.
The animated spot features the four Boka bars – Strawberry, Apple Cinnamon, Caramel and Choco Mallow-flavored – as they get out of a snack box and start dancing in sync and showing off their various skills, while the voiceover informs that they are low in fats, low in sugar, and low in salt and that dads love them, too.
At the end of the advert, which is scored by “Casa De Campo” composed by Chalalatas and runs on children’s TV channel Nickelodeon, the voiceover adds the tagline “Boka – The Four Green Traffic Lights Cereal Bar”.
According to the brand, these bars have just 1.6g of sugar and only 96 calories. The Boka Choco Mallow Cereal Bar was the Best of Health Awards 2018 Winner in the Sweet Snacks category. The Boka food range also includes granola and marshmallows.