Zalando, one of Europe’s largest online fashion retailers, has launched its Summer 2019 campaign, delivering an empowering message: “dress for yourself, nobody else. Don’t hold back and don’t shy away, the time has come to embrace your style fully”.
The spot, set on a sunny summer day, at the beach, opens with a young blonde woman opening a Zalando box and finding a green scarf that she puts on. Together with her partner, a young man rocking a denim outfit, she starts walking down the beach and showing off various dance moves, to the surprise of those around them. As the video continues and they keep going and dancing, their outfits change.
Striped swimsuits and shirts, an animal print day dress featuring square neck and front button fastening, from Hofmann Copenhagen, and a floral print backless maxi dress (called Lisbon Sister Dress), featuring shawl collar and elasticated waist, from Three Floor, are among the pieces showcased throughout the campaign film.
The soundtrack music is the 2018 song “Anxt” by Canadian musical group Random Recipe, from their third album, “Distractions,” released in 2018.
The retailer invites you to explore over 1,900 brands, on its website, from High Street to High End, with free returns.
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