Whirlpool highlights that you can’t skip laundry but now you can skip adding detergent in a new commercial, that advertises the brand’s washers with Load & Go dispenser, which can hold up to 40 loads of detergent at once.
The 30-second spot features the parents of a set of triplets as they load a Whirlpool washer with bibs, blouses, onesies, socks, tank tops, boxers and bath towels, after using them throughout the day with the little ones.
The voiceover says that you can’t skip laundry but now you can skip adding detergent with Whirlpool washers with Load & Go dispenser, which allows you to fill once and wash up to 40 loads. “Another way we are shaping the future of care,” adds the voiceover at the end of the commercial.
The soundtrack music is the popular song “You Are My Sunshine” performed by Johnny Cash and included on his 1969 album “Land of the Free Home of the Brave”.
The track, first recorded in 1939, has been covered so often that it became “one of the most commercially programmed numbers in American popular music”. Among the artists who recorded it are Bing Crosby, Gene Autry, Wayne King, Mississippi John Hurt, Lawrence Welk, Doris Day, Nat King Cole, Aretha Franklin, The Beach Boys and many more.
Whirpool washers also feature the FanFresh option, which keeps clothes fresh for up to 12 hours, Wash and Dry cycle, which washes and dries a small load all in one step, ColorLast cycle, which washes over three baskets of clothing in a single load and keeps color vibrant longer, Presoak option, that soaks clothes right in the washer, helping to remove stains, and then starting the wash cycle automatically, and more.