Volkswagen has enlisted Oliver Hartkopp, the captain of the Danish National Surfing Team, to star in a new commercial for the T-Roc.
The spot features Hartkopp as he drives the versatile and dynamic compact SUV on a perfect day to hit the waves. The athlete is shown surfing, while in the background the 2015 single “When I Get There” by Israeli singer-songwriter Maya Isac, from her “All of the Miles album” is playing.
In another ad, the German automaker showcased the T-Roc’s Car-Net Online Service, which refers to “everything related to in-car internet connectivity in Volkswagen vehicles” and, depending on the type of car you are driving, it covers Guide and Inform in-car information services, Security & Service, battery management for electric cars and also the ability to connect to your smartphone within your car so that you are always in touch and on top of things.
For the global launch of the T-Roc, adam&eveDDB and DDB Berlin/Hamburg produced a quirky ad titled “Born Confident”, which featured a young ram, born with thick black wool and fully grown ram horns.
In 2018, T-Roc was awarded “Car Safety Award” at the annual What Car? Awards, being described by judges as “the safest small SUV you can buy right now, which is a real achievement in this ever-expanding market”.