Samsung advertises its Twin Cooling Plus refrigerator in a new commercial.
“This is the kitchen. The most dynamic place on earth. In the center of this place. Samsung Twin Cooling Plus. Open it more often. Cook like a chef. 2 separate coolers to keep food fresh 2x longer. Adapts to your changing lifestyle,” onscreen lines read throughout the 30-second ad, which features a diverse cast in their kitchen, cooking various dishes or simply dancing around the table.
The soundtrack music is “Feeling Alive” by American record producer, vocalist, and songwriter Earl St. Clair (born Earl Johnson II), from his 2017 album “My Name Is Earl”.
Samsung’s refrigerator with Twin Cooling Plus creates a favourable environment for preserving fresh food in the fridge with 70% humidity, compared to 30% in a conventional top freezer. This system system also cools the compartments separately to stop unexpected odors spreading from fridge to freezer and the SpaceMax technology creates more space inside – up to 620 litres – without increasing the external dimensions. The appliance also boasts 5 Conversion Modes on demand, including one that allows you to convert your freezer into a fridge to keep all the fresh food you need to store for different seasons or special occasions, and the off mode, which helps you save energy. The Digital Inverter Technology automatically adjusts the compressor speed in response to cooling demand across 7 levels, and uses less energy, minimizes noise and reduces wear and tear for longer-lasting performance.