Renault showcases the TWINGO and some of its features in a new commercial from agency Publicis Conseil.
The spot features several women as they decide to stand out from the crowd in different ways. One of them, working in a place where everyone wears gray, shows up at the office clad in an all-red outfit, accessorized with a yellow purse. An old lady among mannequins dressed in pale colors shows off her colorful outfit, consisting of blue wide leg trousers paired with a shirt and many accessories. A plus-size blonde woman rocking a sequin dress has the courage to show off her dance moves among other women who stand still. Finally, they get at the steering wheel of the Renault TWINGO, a car equipped with Easy Link compatible with Apple CarPlay and Android Auto.
“Never too bold. Never too flashy. Never too agile. Never too much.” onscreen lines read throughout the ad, which features the 2018 single “Grrrl Like” by South African rapper Dope Saint Jude (Catherine St Jude Pretorious by her real name), from her 2018 five-track “Resilient EP”.