UEFA and Pepsi have announced that Imagine Dragons will perform at the Champions League Final opening ceremony in Madrid next month. The beverage brand has also released a 30-second spot to spread the news, featuring Imagine Dragons performing their 2018 single “Natural” (which also serves as the seasonal anthem of the 2018 ESPN College Football), from their fourth studio album, “Origins”.
The Grammy Award-winning Las Vegas rock band, which was Spotify’s most streamed band of 2018, will thus kick off proceedings in Madrid, at the Metropolitano Stadium, before Liverpool and Tottenham take the field.
Last year, the UEFA Champions League Final opening ceremony featured a record-breaking performance by Dua Lipa, with a level of production never seen before at a UEFA Champions League Final, that included pyrotechnics, special effects, and more.
Dan Reynolds, lead singer of Imagine Dragons, said in a press statement “We’re honoured to be playing the UEFA Champions League Final opening ceremony with Pepsi for some of the most passionate sports fans on the planet. It’s going to be a great show in Madrid”.
For the fourth year running, the opening ceremony of the UEFA Champions League, presented by Pepsi, will bring music, entertainment, and sport together, giving football fans an experience to remember. In addition, Pepsi will be hosting fans at the UEFA Champions Festival, which is open to the public and will showcase a number of musical acts across four days, with headline performances by popular EDM act Dimitri Vegas & Like Mike on Friday, May 31st, and the international pop group behind this year’s new Pepsi jingle, Now United, on Saturday, June 1st.