Movita marks the opening of its ninth outpost, located in Long Beach, CA, with a new campaign from advertising agency Orci.
The spot, directed by Allen Perez, who is Creative Director of Production at Orci and creative consultant for Movita, features a customer who looks like a zombie before stepping into a Movita juice bar. Luckily, the girls working there know exactly what the woman needs: a cleanser. After just one sip of her much-needed Movita beverage, the customer is brought back to human form.
The spot, ending with the tagline “More Life,” has been rolling out in movie theaters and local tv broadcast throughout the week.
Movita Juice Bar is a place where people can enjoy 100% fresh and natural juices, all natural nutritious smoothies, and a variety of acai bowls, that come with a base of acai, banana, granola, and organic agave. In addition, customers can try a range of kits that includes One Day Cleanse, a practical detoxifying juice pack designed to be taken with some light snacks for one full day, Purifier Kit, a powerful detoxifying juice six-pack designed to be taken throughout the day, and Juice Box.