Just Eat UK has launched a new ad campaign that aims to “capture the essence and joy of takeaway”.
The 60-second spot, which marks the first work by agency McCann London for the online takeaway company, opens with a young couple in front of the TV, watching different shows. Stopping for a second from zapping, the woman asks her partner if he’s in the mood for ordering a takeaway. At this point, various characters from TV programmes start singing “Did somebody say Just Eat!?” – a lady from a black and white film, game-show hosts, aliens, Game of Thrones-inspired characters, and Stewie from Family Guy are only some of the protagonists of the ad, who perform the passionate gospel number.
Susan O’Brien, global brand director at Just Eat, said in a press statement that their new creative platform “is all about making Just Eat synonymous with takeaway delivery”. “It celebrates how we deliver not only food but the delight people feel when their favourite takeaway arrives, no matter where in the world they are. We’ve all experienced that moment of joy when the doorbell rings and your food arrives. Our new ‘Did somebody say Just Eat’ mnemonic celebrates that perfectly,” she also said.
McCann London was appointed to the brand’s global creative account in December 2018.
The spot, available in 60- and 30-second versions, is set to debut on TV on May 9, in shows like Gogglebox and Britain’s Got Talent, and in live football across Sky and BT Sports. The campaign also includes radio, digital audio, social and out-of-home.
In the past, Just Eat promoted its mobile app in a spot dubbed “Magic is Real,” that also featured people singing an original song. In the respective advert, the reception guy from a Chinese restaurant started singing about magic alongside his coworkers – a pizza sorcerer, a wizard of the wok, and a tikka teleporter – while taking care of a woman who had placed an order via the Just Eat mobile app.