JD Williams has launched its Summer 2019 advert, encouraging women to step out of the shade and slip into fashion that fits.
The spot shows four ladies rocking pieces from the new season collection, including a zebra print midi skirt, a tropical print Bardot scuba dress, a Joanna Hope boilersuit in a striking floral print, a crinkle boho midi dress with a waist belt, a Joanna Hope sequin detail playsuit featuring zebra print, elasticated waist and side pockets, a red floral print blazer and matching shorts, Joanna Hope Paradise multiway bikini top and briefs, and more.
“I AM the right shape. I AM dress material. I AM rocking swimwear. I AM me-sized.” onscreen lines read throughout the ad, while at the end the models are shown all together, smiling at the camera, and the voiceover urges you to “Find your fashion fit at JD Williams”.
The soundtrack music is the 2016 single “Good As Hell” by Minneapolis-based alternative hip hop artist Lizzo (born Melissa Jefferson), which was also featured in the retailer’s Autumn/Winter 2018 advert, as well as on “Barbershop: The Next Cut” Soundtrack.
The retailer, which offers on-trend women’s fashion in sizes 10-32, footwear, accessories, gifts, home furnishings, and electrical goods, invites you to open a personal account and only pay for the stuff you keep. In addition, you can get 25% off your first credit order and pay no interest until September 2019.